Wednesday, March 19, 2008

One Carat Diamond Ring Brands and What They Mean

Engagement-Rings-Designer-Angled-View One Carat Diamond Rings are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on who owns the one carat diamond ring. For instance, if DeBeers owns the one carat diamond ring, it is a DeBeers one carat diamond ring – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still branded based on who owns it at the time. So basically, when it comes down to it – one carat diamond ring brands mean absolutely nothing at all.

Do not allow a jeweler to try to talk you into paying an exorbitant price on a one carat diamond ring because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don’t know much about diamonds. Remember that one carat diamond rings are not actually branded – unless mother nature has her own brand!

0 comments: